What are cookies?

Cookies are small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next.

How to control and delete cookies 

Triumph will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by Triumph websites you can do this through your browser settings. The ‘Help’ function within your browser should tell you how.

Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.

Please be aware that restricting cookies may impact on the functionality of Triumph websites.

Cookie Classification

Cookies used on the Triumph website are classified into one of the four categories below:

Strictly Necessary

These cookies are essential to ensure the website works correctly.

Performance

These cookies are used to collect information about how visitors use the Triumph website.

Functionality

Cookies classified as Functionality allow the Triumph website(s) to remember specific information about user in order to improve the experience of visiting the website.

Targeting / Advertising

Cookies classified as Targeting / Advertising are normally third party cookies provided by external organisations that Triumph work with to deliver targeted advertising based on browsing habits.

Cookies used on the various Triumph websites

Cookie Name	Description	Expiry	Classification	Session / Persistent
_ga	Google analytics identify unique users across GA sessions through a client ID. The client ID is stored in a Google Analytics cookie. The GA cookie is set, when a person visits the website for the first time.	2 years	Performance	Persistent
_gat	This is a Google analytics cookie. It limits the number of requests sent to DoubleClick.	1 minute	Performance	Persistent
_gat_worldw	This is a Google analytics cookie. This stores a similar value to the _gat cookie.	1 minute	Performance	Persistent
_gid	This is a Google analytics tracking cookie recently introduced.	1 day	Performance	Persistent
_hjClosedSurveyInvites	Hotjar.com – used as part of the website survey.	1 day	Performance	Persistent
_hjIncludedInSample	Hotjar.com – used as part of the HotJar utilities to provide statistics on the usability of the Triumph website.	N/A	Performance	Session
51D_Bandwidth	This cookie is used to identify the bandwidth of the device browsing the Triumph website.	N/A	Functionality	Session
ASP.NET_SessionId	This cookie is fundamental to the working of the website. It is part of the underlying platform that the website is built upon.	N/A	Strictly Necessary	Session
cookiesDirective	Used by triumphmotorcycles.co.uk to show the cookie notice if a user is either a new visitor or has already accepted the cookie policy.	1 year	Functionality	Persistent
PreferredDevice	This cookie stores information about a user’s preferred device for accessing the Triumph website.	N/A	Functionality	Session

COOKIES PLACED BY THIRD PARTIES

We also allow third parties to place cookies that fall into the four categories above. For example, like many companies, we use third parties to provide analytics to help us monitor our website traffic.  These companies may generate a cookie to capture information about your use of the Site which they then use to compile reports on website activity for us and to provide other related services.  These cookies may use a portion of your IP address as an identifier, but this will not be associated with any other data.

We may also use or permit third parties to place cookies through our Site to help us with market research, user demographics, revenue tracking, improving Site functionality and monitoring compliance with our terms and conditions or to provide relevant advertising to you.  These third parties may collect information about a user’s online activities over time and across different websites when he or she uses our Site.

We have no access to or control over third party cookies. Our Privacy Policy and this Cookie Statement cover the use of cookies by us only and does not cover the use of cookies by any such third parties.

Within your browser settings, you will have an option to block third party cookies if you wish. However please be aware that blocking these cookies may have an impact on site performance as this will disable the options to watch 3rd party video providers like YouTube, or sharing content from our website on social media platforms like Facebook and Twitter.

Do Not Track

We do not track our visitors over time and across third party websites to provide targeted advertising and therefore the website does not respond to Do Not Track (DNT) signals.

Pixel Tags

We may use pixel tags as part of our online services. Pixel Tags (also called clear GIFs, web beacons, or pixels) are small blocks of code on a webpage that can collect information such as:

• the IP (Internet Protocol) address of the device that accessed the page containing the tag
• the URL (Uniform Resource Locator) of the page on which the pixel tag appears
• the time the page containing the pixel tag was viewed
• the type of browser that fetched the pixel tag, and
• the identification number of any cookie on the computer previously placed by that server.
• E-mail tracking

When corresponding with you via HTML capable e-mail, we may use 'format sensing' technology, which allows pixel tags to let us know whether you received and opened our e-mail.

We may use unique hyperlinks in e-mails we send to you; this is to see if e-mails have been opened and responded to.

Last updated - 27 July 2017 (14.00)